Canadian retailer Aritzia partnered with our talent, Sophia Roe, to highlight their iconic Effortless Pants, showcasing the garment’s exceptional quality, versatility, and timeless appeal.

Sophia brought her signature style to the collaboration, creating a series of portraits and short videos documenting a week of outfits styled around the Effortless Pants. The content emphasized craftsmanship, personal expression, and the pants' adaptability. Aritzia launched the series as part of an e-commerce campaign, amplified through social media and further extended by Sophia’s own channels.

TALENT MANAGEMENT
BRAND COLLABORATION