PRIVACY POLICY

INTRODUCTION

Patriksson Talent works to ensure that your privacy is protected when using our services. We therefore have a policy setting out how your personal data will be processed and protected. Please stay updated on any changes to this Privacy Policy by visiting our website. If we make major changes, we communicate this in a way that makes you aware of the changes, for instance by sending you an email.

This Privacy Policy only concerns users of Patriksson Talent’s influencer marketing or influencer representation services and any individuals that provide Patriksson Talent or any of its employees with personal information for the fulfillment of for example representation, collaboration, gifting, marketing, and promotional services.

WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?

The Swedish company, Patriksson Talent AB, reg.no. 559041 1632, (below referred to as "Patriksson Talent", "we" and "us") is the data controller of the personal data you submit to us when using our marketing, influencer marketing, VIP, Talent, and online services and when you provide us with personal data for the fulfillment of our services (such as representation, communication, influencer marketing, gifting, and promotional services). You may, for example, provide your personal data to Patriksson Talent to be a part of our contact database for potential representation or for collaboration with one of our Talents. Patriksson Talent will then be the data controller for the processing of your personal data.

Patriksson Talent is responsible for the fulfillment of the legal obligations of a data controller in relation to your rights as a data subject under applicable data privacy laws. Thus, should you wish to use any of your rights with regard to the personal data in the scope of this Privacy Policy, you should contact us at Patriksson Talent AB. Please see details of your rights, how to exercise them, and our contact details further below in this Privacy Policy.

WHAT TYPES OF PERSONAL DATA DO WE PROCESS?

We will collect personal data that you submit to us when interacting with us through email, phone, WhatsApp, DM, and similar communication channels or with any of our employees, or through our recruitment platform or contacts database. In addition, we may use service providers providing information updates (for address and telephone data) in order to make sure that the information provided by you is kept up to date.

The personal data that you submit to us and that we process include the following categories of personal data:

  • Individual information, including name, photo, and videos of you, social media account information, and date of birth,

  • Professional information, including employment, job title, company name and registration number, company address, company phone number, and company  email address, as well as other job-related data such as CV, resume, assignment history, and feedback and evaluations for previous assignments, 

  • Contact details, including home address, home phone number and mobile phone number, photo, video, private email addresses, 

  • Payment information, including details for invoicing and payments, as well as invoicing and payment history, and

  • Other information, including, clothing and/or shoe sizes, and beauty references or any other information you choose to share with us.

HOW DO WE USE YOUR PERSONAL DATA?

We may process your personal data for the following purposes and based on the following legal basis, and for the periods set out in each section: 

PURPOSE OF THE PROCESSING: PROVIDING OUR SERVICES

To administer your request to explore a collaboration with any of the Talents we represent, to explore the possibility of Talent representation by Patriksson Talent, and to provide you with the services connected with our business:

  • To provide you with information about the Talents we represent and the services we offer

  • To make analyses in order to provide you with relevant marketing offers and information

  • To share your personal data with third-party organizations who offer products or services that may be of interest to you

  • To provide reports to our Clients containing information about our services provided to you in relation to invitation guest lists, promotional send-outs, product gifting, events attendance, and marketing results

  • To send messages with news and information about our service to you

  • To communicate with you regarding the service, and to provide support and respond to your inquiries.

LEGAL BASIS FOR THE PROCESSING

The processing is necessary for the due performance of your contract with us.

PERIOD

We will process your personal data for this purpose for as long as your contract with us remains in force and for a maximum of two years thereafter.

PURPOSE OF THE PROCESSING: COMPLYING WITH LEGAL OBLIGATIONS ETC.

To comply with legal obligations and to prevent, detect, investigate, and take measures against criminal activity, fraud, and misuse of or damage to our services or network and to take measures against other threats against Patriksson Talent's or a third party's rights

Legal basis for the services

  • Balancing of interests where Patriksson Talent has pursued the following legitimate interests:
    Patriksson Talent’s interest in complying with our legal obligations;

  • Patriksson Talent’s interest in investigating suspicion of and taking measures against misuse of or damage to our services or network;

  • Patriksson Talent's and/or third party's interest in investigating and producing evidence regarding criminal activity, fraud, and other threats against its interest;

  • Swedish or foreign authorities' interest in conducting law enforcement activities and collecting evidence for such purposes.

PERIOD

We will process your personal data for this purpose for up to [two years] after you last used our services.


PURPOSE OF THE PROCESSING: MARKETING

Send marketing offers such as newsletters, email alerts, inspirational send-outs, press releases, event invitations, gifts, and promotions, but also keep a note if you have declined to receive offers from us.

Legal basis for the services

Balancing of interests where Patriksson Talent has pursued the following legitimate interests:

  • Patriksson Talent’s interest in informing you about offers and news relating to us and our services.

Period

We will process your personal data for this purpose until you tell us that you do not want to receive marketing information from us.

PURPOSE OF THE PROCESSING: IMPROVING OUR SERVICES

To send surveys to give you a possibility to influence our offer and services, and to administrate our

Legal basis for the services

Balancing of interests where Patriksson Talent has pursued the following legitimate interests:

  • Patriksson Talent’s interest in identifying you to send out surveys and manage feedback with the purpose of improving our services.

  • Patriksson Talent’s interest in keeping our database correct, adequate, and up to date and thereby improving the user experience and efficacy of our service.

  • Patriksson Talent’s interest in communicating with you regarding troubleshooting, receiving feedback, and following up on previous support issues.

Period

We will process your personal data for this purpose for up to [two years] after you last used our services or, if shorter until you tell us that you do not participate in surveys.

FOR HOW LONG DO WE KEEP YOUR PERSONAL DATA?

We will process your personal data as long as it is necessary for the purposes set out above. We will keep your data for as long as your contract with us remains in force or you otherwise have an active relationship with us, however, no longer than two (2) years from your last communication with Patriksson Talent. However, we will keep your personal data also for as long as we are required to do so in order to comply with requirements under applicable laws, such as to comply with book-keeping legislation in which case personal data may be stored for up to eight years, and for the purpose to establish, exercise or defend a legal claim. After this, your personal data will be deleted.

WHAT ARE YOUR RIGHTS?

You have the right to, at any time, receive a copy of the personal data that we hold about you and information about the processing. Please note that Patriksson Talent needs to, in order to be able to answer your request, be able to determine your identity.

You have the right to, without undue delay, have incorrect, incomplete, or irrelevant personal data about you corrected.

You have the right to have your personal data deleted without undue delay and Patriksson Talent is obliged to delete your personal data without undue delay if, for example, one of the following grounds applies: the personal data are no longer necessary in relation to the purpose for which they were collected or otherwise processed, or if you withdraw consent on which the processing is based and where there is no other legal ground for the processing. Please note that we are not obliged to delete the personal data if we can show that the processing is necessary, for example, for compliance with a legal obligation to which Patriksson Talent is subject, such as book-keeping rules or the establishment, exercise or defense of a legal claim, or when there are other legitimate grounds to keep the data, such as unreturned samples loans.

Furthermore, you have the right to request that Patriksson Talent restricts the processing of your personal data under certain conditions, for example, if you contest the accuracy of the personal data, the processing may be restricted for a period enabling Patriksson Talent to verify the accuracy of the personal data or if Patriksson Talent no longer needs the personal data for the purposes of the processing but you require the personal data for the establishment, exercise or defense of legal claims.

You have the right to object, on grounds relating to your particular situation, at any time to Patriksson Talent’s processing of your personal data if the processing is based on, for example, legitimate interests, including marketing and/or profiling based on a legitimate interest. If you object to such processing, Patriksson Talent will no longer be entitled to process your personal data based on such legal basis, unless Patriksson Talent can demonstrate compelling legitimate grounds for the processing which overrides your interests, rights, and freedom or if it is conducted for the establishment, exercise or defense of a legal claim.

You have, under certain conditions, the right to receive the personal data concerning you and which you have provided to Patriksson Talent, in a structured, commonly used, and machine-readable format and have the right to transmit such personal data to another data controller without Patriksson Talent trying to prevent this, where Patriksson Talent’s processing of your personal data is based on your consent or on a contract and the processing is carried out by automated means. You have in such a case the right to request that the personal data from Patriksson shall be transmitted directly to another data controller, where technically feasible.

You also have the right to, at any time, withdraw your consent given to Patriksson Talent for the processing of your personal data e.g. for marketing purposes. If you withdraw your consent, please note that this does not affect the lawfulness of the processing based on your consent before its withdrawal and that Patriksson Talent may, under certain circumstances, have another legal ground for the processing and therefore may be entitled to continue the processing.

If you are unhappy with our processing of your personal data and/or consider it to be in contrary to applicable legislation you may lodge a complaint with a competent supervisory data protection authority (“DPA”) (such as with the DPA in your country of residence, the DPA in the country of your place of work or the DPA in the country where the alleged infringement has occurred).

If you wish to receive a copy of the personal data we process about you, or if you want to exercise any of the above-mentioned rights, please contact us either by sending a letter to or by sending an email to Patriksson Talent by using the contact details provided at the end of this Privacy Policy. 

WHO HAS ACCESS TO YOUR PERSONAL DATA?

Your data may be shared with Patriksson Group and its affiliated companies (for details on the companies within the Patriksson Group, please see below or visit www.patrikssongroup.com).

We may further transfer your data to third parties outside the Patriksson Group such as our clients, shipping agents, website, and database managers, etc. The data that is forwarded to third parties, is only used to fulfill and provide you with the services mentioned above, for example in the processing of a collaboration request, gift send-outs, representation inquiry, loan handling, promotion send-outs, guest list planning, invitation send-outs for events, etc.

The data may further be disclosed to service providers and subcontractors retained to perform functions on our behalf or to provide services to us, such as hosting providers, and infrastructure providers. All service providers and subcontractors are prohibited from using personal data for purposes other than providing such services to us or as otherwise required by law. We aim to choose the option for data processing services that best safeguard the integrity of your personal data against any third party. The service providers may be located within or outside the EU/EEA, please see the below section "International transfers of your personal data" for information on how we protect your personal data when it is transferred outside the EU/EEA.

Your personal data may also be disclosed to authorities in order to (i) prevent, detect, investigate, and take measures against criminal activity, fraud, and misuse of or damage to our services; (ii) take measures against other threats against Patriksson Talent’s or a third party's rights; (iii) comply with applicable laws, regulations, court orders, government, and law enforcement agencies’ requests.

INTERNATIONAL TRANSFERS OF YOUR PERSONAL DATA

The data that we collect from you is stored within the European Union (“EU”) and the European Economic Area (“EEA”) but may be transferred to and processed in a country outside of the EU/EEA (i.e. a so-called third country), including countries which the EU Commission does not consider having an adequate level of protection for personal data. In such a case we will take all necessary steps required under applicable law in order for such transfer of information across borders to be compliant with applicable law. Patriksson Talent will only transfer your personal data to a country outside the EU/EEA where; (i) the EU Commission has decided that the third country ensures an adequate level of protection, or (ii) where the transfer is being safeguarded by a combination of EU model clauses (under Article 46.2 in the General Data Protection Regulation (2016/679)), so-called binding corporate rules, adherence to codes of conduct or certification mechanisms and/or other measures that ensure appropriate safeguards to protect the transferred data. To take part in the mechanisms used, please click here: https://commission.europa.eu/law/law-topic/data-protection_en

If you would like more information about the safeguards in place, please contact us at the contact details below.

HOW DO WE PROTECT YOUR PERSONAL DATA?

We have taken technical and organizational measures to protect your data from loss, manipulation, and unauthorized access. We continually adapt our security measures in line with technological progress and developments. However, no data transmission over the internet can be guaranteed to be 100% secure and whilst we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us and you do so at your own risk.

CONTACT INFORMATION

Patriksson Talent AB
Cardellgatan 1

11436 Stockholm,

Sweden

+46 8 528 00 590

talent@patrikssongroup.com

Sweden:
Patriksson Communication AB (reg. no. 556592-7646)
Patriksson Talent AB (reg.no. 559041 1632)
Inc Media (reg.no 559206 7937)

Denmark: Patriksson Communication Aps (reg. no. 38291513)
Norway: Patriksson Communication AS (reg. no. 918347933)
France: Patriksson Communication Paris with the legal company name Relative Mo Ltd (reg.no.: RCS Paris 514 473 172)