In 2023, Lancôme launched a year-long partnership with Emilie Tømmerberg, focusing on her Instagram and TikTok to engage the Scandinavian markets. The campaign blended Emilie’s authentic style with Lancôme’s luxurious heritage.

As the collaboration gained momentum, Lancôme made a bold move and extended the campaign to digital out of home screens across major Nordic cities. Emilie’s presence on these platforms elevated her status alongside Lancôme’s global ambassadors.

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